Last Updated: March 2026
Pricing Strategy & Product

Karthik
Mahadevan

Head of Pricing Strategy & Product

Operator Timeline

A track record across SaaS, enterprise, and manufacturing

SaaS Pre-IPO Unicorns
Apollo2024 – Present
Intercom2023 – 2024
Checkr2021 – 2023
Enterprise Platforms
TSYSPayments
BMCSoftware
Gardner DenverManufacturing

Apollo Impact

At Apollo I lead pricing strategy, packaging strategy, and product management for the Pricing & Packaging function, partnering closely with engineering and design teams to translate monetization strategy into product capabilities.

In FY26, P&P projects delivered over $16M in incremental ARR.

$16M+ FY26 ARR
150% credit price increase
$3M ARR from free tier caps
35K+ paid teams migrated
1500+ rep-driven customers migrated
1M+ free teams migrated
250M credits saved via bug fix
  • Unified credit-based monetization across product capabilities
  • Launch of product add-ons (Dialer, Inbound)
  • Free plan redesign with seat and domain restrictions
  • Consolidation of 70+ legacy pricing variants
  • Infrastructure migration to Ironclad CLM and rebuilt discount models

Thought Leadership

Weekly articles on pricing, packaging, and monetization

Beginning mid-March 2026 I will publish weekly articles on pricing, packaging, and monetization strategy for SaaS and AI products.
Latest Publication
New

How Pricing Complexity Inflates Your Support Ticket Volume

Mar 25, 2026
Previously Published
01

The Future of SaaS Monetization: From Seats to Unified Value Metrics
Upcoming Series
02

Usage-based pricing frameworks

03

Packaging multi-product platforms

04

Free-to-paid conversion strategy

05

Monetizing AI capabilities

Follow on LinkedIn →
Experience
Apollo.io
Head of Pricing Strategy & Product
SaaS · Sales Intelligence
Dec 2024 – Present
Intercom
Sr Director, Pricing Strategy
SaaS · Customer Engagement
Jun 2023 – Aug 2024
Checkr
Head of Pricing Strategy
SaaS · HR Tech / Background Screening
Oct 2021 – Jun 2023
TSYS / Global Payments
Head of Product Pricing, Monetization & Strategic Partnerships
Fintech · Payments
May 2017 – Oct 2021
Gardner Denver
Senior Manager, Pricing & Commercial Excellence
Manufacturing · Industrial Equipment (KKR)
Feb 2015 – Apr 2017
BMC Software
Sr Analyst, Global Pricing & Finance Strategy
Enterprise Software (Bain / Golden Gate)
Sept 2012 – Feb 2015
Laitram Machinery
Business Development & Pricing Manager
Manufacturing · Industrial Machinery
Jun 2010 – Sept 2012
Infosys Technologies
Software Engineer · Process Design Consultant
IT Services · Telecom (British Telecom)
Oct 2005 – Apr 2008
Education
MBA — Tulane University, Freeman School of Business
CFA Program — Completed
B.E. Computer Engineering — Pune University

Get in Touch

Open to conversations on pricing, strategy, and product

Email
mkarthik01@gmail.com
LinkedIn
linkedin.com/in/mkarthik01